This famous person took a look at large-scale energy usage by municipalities and realized that a lot more could be done as far as using energy saving lighting fixtures and other appliances. He looked into why and found that there weren’t adequate products available for their needs.

Then he went to big companies like GE and asked why they weren’t making such products and their answer was that there wasn’t a big enough market. He said, "If I give you a market will you make the products" and was told YES!

So, they got a large group of municipalities to make a commitment to buying the energy saving products from that company. Then arranged with financial institutions to underwrite bonds so the municipalities could raise the capital to purchase the products and then they would pay back the bonds from their future savings on energy usage.

Look what happened!
The municipalities are saving money, the big company is making profits on a product they didn’t make before, the banks and bond buyers are making money. AND they are all working together to help the environment.

Nobody loses and everybody wins!

What do you think about this approach?
Who do you think was behind this project?

Check back for the answer if nobody gets it right.
And the answer is…

William

Jefferson

Clinton

http://www.clintonfoundation.org/cf-pgm-cci-home1.htm

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